![AI Insights (SGE) – Google IO and Search – A Weekly SEO Special](https://ytimg.googleusercontent.com/vi/GVBpurjLb-4/hqdefault.jpg)
Big announcement: The generative search experience has been renamed AI Insights and will launch this week.
Liz Reid on AI Insights – uses:
• Real-time information (knowledge graph)
• Algorithmic systems
• Customize Gemini for search
AI insights may include:
Multi-step reasoning in Google Search: Ask multiple questions at once and plan ahead. (Meal planning, itineraries, events)
Ex. Search for a location with multiple criteria at the same time.
A new AI-curated search results page:
• Groups of results.
• Contextual factors.
• Deployment when you are looking for inspiration (meals, recipes, books, etc.)
WHO. Ask with video. It's intriguing.
Gemini and Search analyze video frame by frame. Assembles it into an AI-curated result.
It's also time to update some articles.
Twitter: https://twitter.com/iPullRankAgency
LinkedIn: https://www.linkedin.com/company/ipullrank
Host: Garrett Sussman, Head of Demand Generation at iPullRank
Twitter: https://twitter.com/garrettsussman
In this week's episode,
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